As a pioneer in the Upcycled Beauty Movement, we unlock the building blocks created by Nature within plants. Using only water and science to create powerful plant-based ingredients from sustainably grown and harvested plant materials left over from other uses, we support our sustainability and upcycled goals.


Our patented Plantrose® Technology provides a cleaner, faster and more advanced method for turning plants into powerful ingredients.

By using only water, heat, pressure and time (no harsh chemicals), our technology is innovative, clean and green.

We have won numerous awards for innovation, including the prestigious Presidential Green Chemistry Award and the Edison Award, citing our combination of Nature and Technology. 

The color green represents renewal, regeneration, nature and growth. We not only strive to create products that adhere to the highest clean beauty standards, but we formulate our products to be sustainable and eco-friendly as well, being part of the larger Green Beauty Movement. 

Good for you + good for the planet

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Clean Beauty

“We are committed to clean beauty.”

We go above and beyond what is legally required in the US and hold our formulations to one of the most stringent standards in the industry. This includes over 1400 chemicals banned or restricted in personal care products by the European Union but which are allowed in the US, including such ingredients as parabens, sulfates, phthalates and silicones, which you will never find in an AllWell product.

We are proud of the highest possible clean certification, a zero, from Think Dirty. As a leading independent authority on clean ingredients in self care products, the Think Dirty App empowers and educates the conscious consumer allowing informed purchase decisions.

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Key Ingredients

We only source ingredients which are produced ethically and sustainably. Our mask features three key ingredients:

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Acer Rubrum Extract

Our proprietary ingredient is upcycled from red maple trees. This unique particle improves hydration, controls sebum, adds anti-oxidants and exfoliates, leaving the skin balanced and renewed.

hemisqualane ingredient drops

Hemisqualane

A lightweight plant-derived oil that has anti-inflammatory properties. It is a moisture-boosting ingredient, leaving the skin smooth and plump’

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Safflower Oil 

An anti-oxidant rich oil with Vitamin E that works to minimize the appearance of wrinkles and improve skin elasticity.

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Vegan + Cruelty Free

Our culture and technology are rooted in the responsible use and care of Mother Nature’s bounty. We believe that we can create a better future by making better decisions to protect the planet and its inhabitants and we have already begun this journey through our green technology.

Our formulations are 100% vegan and are cruelty-free. We never test on animals.

We are proud of our Leaping Bunny certification which proves that we are against animal testing at any stage of product development, in addition to recommitting annually to the program and being open to third party audits. 

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