In Plants, There's Power.
We’re in awe of nature here at AllWell Beauty. In fact, that's why our company was founded. We believe plants have the potential to do more for people. Our mission is to unlock that power, while using methods and materials that are gentle on our planet, creating clean skincare for everyone.
We are at the forefront of the movement within the skincare industry to use upcycled ingredients wherever possible. Upcycled beauty is a new era of natural, one that transcends trends. One such ingredient is our hero: Acer Rubrum Extract (Red Maple), which we formulate and manufacture in-house. To make our acer rubrum extract, we reclaim sustainably-grown and sustainably-harvested FSC®-certified red maple which we source from a mill in upstate New York that makes lumber. Then, at our facility in Georgia, we subject the plant material to heat, pressure and water to alter the shape and size of the plant particles, transforming them into effective ingredients that are ideal for skincare. We call this innovative, patented process Plantrose®.
We find our inspiration in nature, in the scientific innovations we employ, in our commitment to the environment, and in addressing our customers’ skincare needs with products that really work.